Digital Transformation – Who needs a CFO…

Managing and containing IT cost was always far more important than investing in new digital technologies, Jeff C. Brightlight states. A bit of an issue for him as Jeff was recently tasked by the Chairman of the Board to develop the Digital services and products that would keep Fictious in business over the next years. So now Jeff, as a Divisional CIO in $8.5B Fictious Ltd, found himself in a devilish quandary about whom to listen to, his boss or the Chairman? How much needed is CFO buy-in for Digital initiatives anyway, we asked Jeff?

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