Digital Transformation – How to get from Big Data to Big Impact?

To the moon. If you’d put all digital information on cd and stack them, the stack would tip the moon. Five times, mind you. And that actually was in 2013, while the amount of data is doubling every three years. Today, we’re talking to Jeff C. Brightlight again, Divisional CIO at 8.5$B Fictious Ltd. He had noticed how the large internet corporations, the Digital Natives, make excellent money with the huge amounts of data scattered around the net, Big Data. As a member of the Digital Leadership team in Fictious, he went looking for the gold hidden in their data. How, we asked Jeff?

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